H&A Solutions - Case Studies
CASE STUDY 01 | GOOGLE BUSINESS PROFILE
From Zero Google Presence to #1 Local Visibility
Mortgage Broker | North Georgia
H&A Solutions created Rolando Almazan’s Google Business Profile from the ground up and developed a local search presence designed to connect him with prospective borrowers actively searching for mortgage services in North Georgia.
Today, his profile holds #1 positions in Google’s local results for high-intent mortgage searches while supporting a strong 5.0-star online reputation.
The Challenge
Building Local Visibility From Scratch
Rolando did not have an established Google Business Profile for H&A to inherit or improve. We were starting with a blank slate.
The objective was to build a credible Google presence, clearly communicate his mortgage services and establish visibility for the local searches prospective clients use when they are ready to speak with a mortgage professional.
Our Strategy
Creating a Profile Built to Compete
H&A created and optimized Rolando’s Google Business Profile with local search performance in mind from the beginning.
Our work focused on aligning the profile with his services, geographic market and the search intent of prospective borrowers while continuing to manage and refine the profile as its visibility developed.
Our work included:
Google Business Profile creation and setup
Primary and secondary category optimization
Mortgage service optimization
Business information and profile optimization
Local search and geographic targeting
Ongoing Google Business Profile management
Review and reputation monitoring
Local ranking monitoring and continued optimization
The Results
Top Visibility for High-Intent Mortgage Searches
Rolando’s profile now appears at the top of Google’s local results for important mortgage searches within his market.
#1 Google Places Ranking
Mortgage Broker Near Me
#1 Google Places Ranking
Mortgage Broker Near Me Spanish
5.0-Star Google Rating
23 Google Reviews
These results are especially significant because the profile was built from scratch rather than optimized from an already established Google presence.
More Than Rankings
Turning Search Visibility Into Real Opportunities
The goal of local search optimization is not simply to improve a ranking. It is to put the business in front of prospective customers at the moment they are actively searching for the service.
Rolando’s Google presence now gives prospective borrowers a highly visible, well-established local result supported by a 5.0-star reputation and clear information about his mortgage services.
Visibility Beyond Traditional Search
New Opportunities Through AI-Powered Search
Rolando has also reported receiving leads from prospective clients who said they discovered his business through AI-powered search.
While AI search results can change based on the platform, query and user, these reported leads show that Rolando’s online visibility is creating opportunities beyond traditional Google Search and Maps.
The Takeaway
A Google Presence Built to Generate Business
Starting without an established Google Business Profile did not mean starting at a disadvantage indefinitely.
By creating the right foundation, optimizing around relevant local search intent and continuing to manage the profile over time, H&A helped build a Google presence that now earns prominent visibility for valuable mortgage searches in the North Georgia market.
From no established Google Business Profile to #1 local search visibility — built and managed by H&A Solutions.
CASE STUDY 02 | GOOGLE ADS / PPC
Driving 1,270 Clicks Through Focused Local Google Ads
Local Restaurant | Helen, Georgia
H&A Solutions built and manages a tightly targeted Google Search campaign designed to connect a Helen, Georgia restaurant with people actively searching for dining options in and around the city.
Rather than relying on broad geographic targeting or general awareness advertising, the campaign focuses on high-intent local searches from prospective customers already looking for a place to eat.
The Challenge
Competing for Attention in a Tourism-Driven Market
Helen, Georgia is a highly competitive restaurant market where visitors and local customers have numerous dining options concentrated within a relatively small area.
The objective was to capture valuable Google search traffic without wasting advertising dollars on people outside the restaurant’s immediate market or on searches that were unlikely to result in a dining decision.
Our Strategy
Building a Search Campaign Around Local Intent
H&A created a Google Search campaign centered on the way prospective customers actually look for restaurants while they are in or near Helen.
The campaign was intentionally kept geographically focused and continuously managed around relevant search terms, customer intent and efficient use of the advertising budget.
Our work included:
Google Search campaign creation and management
Tight geographic targeting around the Helen market
High-intent keyword targeting
Negative keyword management to reduce irrelevant traffic
Ad copy and search asset optimization
Website, phone and direction-focused campaign actions
Ongoing search-term and performance monitoring
Continuous campaign and budget optimization
The Results
Strong Engagement From Local Search
From July 31 through August 27, 2026, the campaign generated significant search visibility and traffic while maintaining a strong click-through rate.
1.27K Google Ads Clicks
From prospective customers engaging with the campaign
13.8K Impressions
Across targeted Google searches
9.21% Click-Through Rate
Demonstrating strong engagement with the ads
$544 Ad Spend
During the reporting period
The campaign produced more than 1,200 clicks in less than a month while keeping the geographic focus centered on the restaurant’s immediate market.
More Than Clicks
Reaching Customers Already Looking for a Restaurant
The value of a local Google Ads campaign is not simply generating impressions or traffic. It is placing the restaurant in front of people at the moment they are actively deciding where to eat.
By focusing the campaign on local search intent and a tightly controlled service area, H&A was able to concentrate the advertising budget on prospective customers who were already demonstrating relevant dining intent.
Built for Local Efficiency
A Focused Campaign Instead of Broad Advertising
The campaign was intentionally designed around a limited geographic area rather than attempting to reach a large regional audience.
Search terms, negative keywords, geographic targeting and ongoing campaign management work together to reduce irrelevant traffic and keep the advertising focused on searches that are most relevant to the restaurant.
This allows the campaign to compete for valuable local visibility while making more efficient use of the available advertising budget.
The Takeaway
Local Google Ads Built Around Customer Intent
Successful local PPC does not require targeting the largest possible audience. It requires reaching the right audience at the right time.
By combining focused geographic targeting, high-intent search terms and ongoing campaign optimization, H&A created a Google Ads campaign that generated 1.27K clicks from 13.8K impressions with a 9.21% click-through rate on $544 in ad spend during the reporting period.
Focused local targeting. 1,270 clicks. 9.21% CTR. Managed and optimized by H&A Solutions.
CASE STUDY 03 | WEBSITE BUILD / HOSTING / MANAGEMENT
Supporting 131,000+ Page Views Through Website Build, Hosting & Management
Winery & Wedding Venue | Cleveland, Georgia
H&A Solutions built, hosts and manages the website for the venue, creating a digital platform designed to support multiple customer journeys across winery visits, weddings, lodging and ticketed events.
Rather than functioning as a simple brochure site, the website serves as an active marketing asset built to attract traffic, guide visitors to the right information and support ongoing promotions, inquiries and opt-ins.
The Challenge
Serving Multiple Audiences Through One Website
The venue is not a one-dimensional business. The website needs to serve prospective wedding clients, winery visitors, event attendees and lodging guests while keeping the experience clear, organized and easy to navigate.
The objective was to build and maintain a site that could support these different user intents without feeling fragmented, while also giving the business a flexible platform for ongoing updates, promotions and marketing activity.
Our Strategy
Building a Website Around Real Visitor Intent
H&A built the website structure to reflect the way visitors actually engage with the venue’s offerings, with clear pathways for winery information, weddings, events, pricing, lodging and contact opportunities.
The site is also actively hosted and managed so that content, pages and promotions can evolve alongside the business rather than remaining static after launch.
Our work included:
Website build and hosting
Page structure and navigation planning
Winery, weddings, events and lodging page development
Mobile-focused user experience
Opt-in and lead-capture setup
Ongoing website content updates
Promotional and event page management
Continued website monitoring and management
The Results
Strong Traffic and Meaningful Visitor Engagement
From August 1, 2023 through September 1, 2026, the website generated substantial traffic and engagement across the venue’s core business areas.
131.1K Page Views
Across the website during the reporting period
318 Opt-Ins
Captured through the website
2:16 Average Time
Showing meaningful on-site engagement
66.6% Mobile Traffic
Demonstrating the importance of mobile-first performance
The site also maintained activity across key business pages, showing that visitors are engaging with more than just the homepage.
More Than Traffic
Supporting Multiple Customer Journeys
A successful website for the venue must do more than attract page views. It must help different types of visitors find the information most relevant to them, whether they are exploring weddings, planning a winery visit, browsing events or reviewing lodging options.
Analytics show this broader engagement clearly, with page-view activity distributed across the Home page, Weddings, Winery & Tasting Room, Events, Pricing and Lodging — reinforcing that the website is supporting multiple high-value visitor intents rather than a single narrow use case.
Built for Ongoing Management
A Website That Evolves With the Business
The venue’s offerings change over time through seasonal promotions, event programming, venue activity and marketing priorities. That means the website needs more than a one-time build.
By hosting and managing the site on an ongoing basis, H&A helps ensure the website remains current, usable and aligned with how the business is actually operating and marketing at any given time.
This creates a more flexible digital foundation for both day-to-day marketing and long-term growth.
The Takeaway
Website Infrastructure That Supports Growth
Effective website work is not only about design. It is about creating a digital platform that supports traffic, engagement and business goals over time.
By combining website build, hosting and ongoing management, H&A helped create a site for the venue that generated 131.1K page views, 318 opt-ins, a 2:16 average visit time and a mobile-majority audience of 66.6% during the reporting period.
131.1K page views. 318 opt-ins. Mobile-first engagement. Built, hosted and managed by H&A Solutions.
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H & A Solutions | Digital Marketing Agency
140 Robert Burke Rd, Demorest, GA 30535
(706) 903-8494
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